A campaign to really get behind


The best thing about living in Sheffield is that there’s always cool stuff happening! This past weekend I managed to visit the Hurtful Essences bunch, watch the use of wacky bikes at the eco/mobility fest (a mini festival to encourage people to use bikes/public transport instead of their cars) and pat pigs at the Nether Edge village fair. Brilliant.

The one thing I’m really liking about Uncaged’s latest campaign is how good it all looks. The Hurtful Essences demo on Fargate involved a giant inflatable shampoo bottle and campaigners dressed as rats. The leaflets are a far cry from the usual shocking images animal rights groups use, simply because they’re still in-keeping with the whole orgasmic Herbal Essences advertising. Look a little closer though and you just might see some little lab ratties in those bubbles. I like it because it quite literally exposes all the bad s**t behind the ‘pleasurable’ experience of washing your hair.

Saying yes to Herbal Essences means saying yes to the ugly reality of animal testing.

And quite frankly I think it is time to ’start saying no’. Please visit the website, sign the petitions and learn more about Procter and Gamble. You can also get yourself a nice 10% off at Lush… but make sure you get yourself a Shark Fin Soap while you’re at it.

 



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