@GITM: It happened over time. When I first started blogging I didn’t have a clear purpose and it was very personal. I wrote about things I’d read, the films I’d seen or the conversations I had simply to get back into a routine of writing before heading back to university.

When I started library school I wrote a few times about what I was up to; when I was writing my dissertation you’ll see I mostly wrote about Iran and Internet censorship etc. Now that I work full time and am taking control of my own career development my focus has shifted again. It’s more professional now in terms of content but it’s still a very personal blog.

When I joined the CILIP bloggers landscape I was concerned that my blog wasn’t professional enough – there’s even stuff about trepanning on here – but was assured that it’s OK to have other interests! And in fact this is exactly what they were looking for.

Early on I struggled a lot with the idea of having a professional profile as well as a personal one (you can see this ins a lot of my earlier posts about Twitter) but it got too difficult to maintain and I began to except I am what I am and I have a lot of interests I want representing here.

I now actively decide what information I want widely available – this is why doing vanity searches on Google etc are so important. I’m happy for people to know these things about me. I want to talk to librarians about marine conservation, I want to talk to vegans about libraries for example because I want to advocate all of these things.

Sorry that’s so long winded but I hope it answered your question.

Sorry – a bit long and rambly. Would have been easier to ask in person!